Burnaby, B.C. (November 20, 2023) – Knowledge Network is thrilled to announce the appointment of Justin Young as its new Director of Brand and Audience Engagement. Justin will lead on strategic efforts to strengthen brand awareness, grow and diversify viewership for Knowledge Network’s streaming and broadcast platforms.
"Justin is joining Knowledge at an exciting time of transition in our industry and our organization," said Michelle van Beusekom, President and CEO of Knowledge Network. "Knowledge has a strong and passionate base of viewers who love our unique highly-curated offer of premium quality programming from at home and around the world. Justin's expertise in audience engagement and brand strategy will enable us to strengthen our relationship with existing viewers and help bring Knowledge’s unique free and commercial free public service to diverse new audiences throughout B.C. and across Canada."
Justin has been a creative leader and manager in the marketing and audience engagement space for over 25 years with specific expertise in digital marketing. He served as Managing Director at Radar DDB, the award-winning social media division of DDB Canada. He subsequently founded Village&Co., one of North America's first full-service social media agencies. Justin has worked as a trusted creative and strategic partner with a myriad of companies, agencies, and organizations, including the David Suzuki Foundation, Shangri-La Hotels and Resorts, the Stanford Graduate School of Business, Directions Youth Services and TransLink.
"I am thrilled to join the Knowledge team during this pivotal time in the ever-evolving content landscape," said Justin Young. "I look forward to applying my passion and extensive expertise in audience engagement to leverage today’s exciting challenges and opportunities and bring B.C.'s beloved public broadcaster/streamer to new generations of viewers."
Justin starts at Knowledge Network on Monday November 27.
About Knowledge Network
Knowledge Network is British Columbia's viewer-supported public educational broadcaster. Available on television throughout the province of British Columbia and on streaming platforms across Canada, we feature quality programming for pre-schoolers and parents; curated dramas, premium factual series and documentaries from around the globe; and Knowledge Original documentaries commissioned from BC based producers. Our service is free and commercial free. For more information, visit www.knowledge.ca