Just Eat It | Knowledge.ca
Just Eat It
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Duration: 73min
“Dining out” takes on a whole new meaning in Just Eat It. After seeing how much of our food is wasted, Grant Baldwin and Jen Rustemeyer, whose previous film The Clean Bin Project followed their efforts to live a zero-waste lifestyle, decide to take on a new challenge: to eat only rescued food for six months. Just Eat It follows the Vancouver couple as they forgo restaurant meals and quit grocery shopping cold turkey. They troll supermarket cull carts and rejected produce at the local farmer’s market, and set aside the “ick” factor as they dive into industry dumpsters. What they find is shocking: truckloads of perfectly edible food destined for the landfill.



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A conversation with the filmmakers
Have you ever fed your grandmother food from a dumpster?

Jen Rustemeyer has. She and her life/business partner, Grant Baldwin, have spent the last few years wading through garbage – sometimes literally, but also in a broader philosophical sort of way.

In their first documentary, The Clean Bin Project, the B.C. couple committed to living as waste-free as possible for one year, to buying no more landfill-bound stuff. This idea resonated with people. Rustemeyer and Baldwin were invited to schools to complete waste audits and were blown away by how much perfectly good food was being tossed in a country where 1 in 10 people is food insecure.

It was an a-ha moment for the couple. In sorting trash with students, they’d found the impetus for their next film: Just Eat It.

For six months, Rustemeyer and Baldwin would live solely off rescued food – that is food that would otherwise be thrown away. Somewhere along the cycle – from the farm to your stomach – almost half of all food produced ends up in the trash. Rustemeyer and Baldwin partnered with us, Knowledge Network, to make a film about this problem that’s hard to overstate.

Now that the film is finished, they’re getting ready for the festival circuit. We stopped by their home in East Vancouver for a visit – and got to meet the latest addition to their family, Arlo, in the process.

Here’s the couple (and a cooing baby Arlo) talking with Knowledge’s Brielle Morgan about waste, what we can do about it, and the implications of signing on to a totally immersive film project with your significant other.

Audio Interview