The Men Who Made Us Spend | Knowledge.ca
The Men Who Made Us Spend
Why do we buy what we buy? In this three-part series, Peretti investigates how our world of rampant consumerism was created. He explores the origins of planned obsolescence, and shows how the dream of creating limitless consumption became a reality once customers bought into the idea of the upgrade. He also reveals how manufacturers exploit consumer anxiety and fears to create demand for their products.

Jacques Peretti Investigates

Episodes
Ep 1
Men Who Made Us Spend; The
Watch October 19, 3:00am
Ep 2
Men Who Made Us Spend; The
Watch October 26, 3:00am
Ep 3
Men Who Made Us Spend; The
Watch November 2, 3:00am
Men Who Made Us Spend; The
Jacques Peretti reveals how product lifespan holds the key to our ever-churning consumerism. (1 of 3)
Additional Broadcast Dates:
Thu Oct 19, 3:00am
Men Who Made Us Spend; The
Jacques Peretti reveals how fear has a powerful hold over our behaviours and how this has been exploited by those with products to sell. (2 of 3)
Additional Broadcast Dates:
Thu Oct 26, 3:00am
Men Who Made Us Spend; The
Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. (3 of 3)
Additional Broadcast Dates:
Thu Nov 2, 3:00am

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